emerging
MeMooners Reshape Travel
Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The rise of solo leisure travel is challenging the travel industry to adapt to the needs of 'MeMooners.' With 'nearly 50% of global respondents often travel[ing] by themselves,' hotels are redesigning spaces to accommodate solo diners, incorporating elements like an odd number of bar stools and diverse table types. The report notes that 'nearly 40% of solo travelers (39%) say flexible seating options in restaurants and bars would improve their travel experience.' Furthermore, hotels are training staff to cater to solo travelers' needs, recognizing that 'nearly two in five solo travelers’ experience would be improved by personalized tasting menus or smaller portion sizes.'
Context Signals
Demand for personalized tasting menus and smaller portion sizes.
Appreciation for suggested activities and events to meet other solo travelers.
Prioritization of friendly staff and safety-focused amenities.
Edge
Development of solo-traveler specific packages and itineraries.
Creation of communal spaces within hotels designed for solo travelers to connect.
Personalized recommendations and concierge services for MeMooners.
