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Trends New Heydays Nostalgia
emerging

New Heydays Nostalgia

Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

Themes

Experiences Over Material Goods , The Power of Community and Connection

Timeframe

near-term

Categories

Consumer Attitudes Culture Travel & Tourism

Subcategories

Consumer Behavior Entertainment Social Change Travel Trends

Impact areas

Destinations Experiences Hospitality

Detailed Analysis

A yearning for the past is driving travelers to recreate childhood vacations and revisit places connected to significant life events. This trend, dubbed "New Heydays," is evident in various sectors, including entertainment, fashion, and travel. The report highlights the resurgence of 90s nostalgia, with remakes of classic movies and the comeback of retro styles. This nostalgia translates into travel with families revisiting childhood vacation spots and adults seeking experiences reminiscent of their younger years.

Context Signals

Increased bookings at family-oriented resorts like Eurocamp Popularity of adult summer camps Airbnb's Polly Pocket themed rental

Edge

Travel agencies can curate specialized nostalgic packages targeting specific demographics. Destinations can leverage historical and cultural elements to attract travelers seeking authentic experiences. Hotels can incorporate retro design elements and offer themed experiences to capitalize on this trend.
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Keywords

“New Heydays” describes how a new wave of nostalgia is inspiring people to replay the vacations of their youth; revisiting places connected to defining milestone experiences such as honeymoons and gap years; and even finding ways to evoke the gilded aesthetics of the Roaring Twenties.
Categories for this trend

Consumer Attitudes

Culture

Travel & Tourism