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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.
Knowledge as Social Capital- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Hospitality
- Travel
- Workspaces
- Business & Commerce
- Culture
- Travel & Tourism
The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.
Design Hotels: Further forecast 2025Knowledge as Social Capital
The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.
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Short Trend Summary
Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.
JOMO Travel Prioritized- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Hospitality
- Mental Health
- Wellness tourism
- Health & Wellness
- Lifestyle
- Travel & Tourism
Expedia: Unpack 25, the trends...JOMO Travel Prioritized
Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations. 
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Short Trend Summary
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Immersive Entertainment Destinations- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Hospitality
- Retail
- Wellness
- Entertainment
- Health & Wellness
- Travel & Tourism
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Gensler: Design forecast 2025Immersive Entertainment Destinations
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday. 
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Short Trend Summary
Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
Hyper-Flexible Time Demand- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Travel
- Workplace
- Business & Commerce
- Lifestyle
- The Workplace
Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
Accor: The new quality of...Hyper-Flexible Time Demand
Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements. 
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Short Trend Summary
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
Human Capital Development- Navigating Global Uncertainty
- Values-Driven Consumption
- Construction
- Hospitality
- Tourism
- Business & Commerce
- The Workplace
- Travel & Tourism
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
European Bank: Real estate sector...Human Capital Development
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and… 
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Short Trend Summary
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
High-Tech Meets Digital Detox- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Wellness
- Consumer Attitudes
- Digital Platforms
- Travel & Tourism
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
Hilton: 2025 trends reportHigh-Tech Meets Digital Detox
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices. 
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Short Trend Summary
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Generative AI Spending Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Hospitality
- Marketing
- Operations
- Retail
- Business & Commerce
- Emerging Technology
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Infosys: Generative AI radar for...Generative AI Spending Growth
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors. 
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Short Trend Summary
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Gen Alpha Influences Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Family Travel
- Hospitality
- Technology
- Consumer Attitudes
- Family
- Travel & Tourism
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Hilton: 2025 trends reportGen Alpha Influences Travel
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions. 
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Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues." 
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Short Trend Summary
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Foodies Drive Culinary Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Food & Beverage
- Hospitality
- Tourism
- Food & Drink
- Travel & Tourism
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Hilton: 2025 trends reportFoodies Drive Culinary Travel
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends. 
