current
Experience Economy Growth
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The traditional focus on material possessions is shifting towards a preference for experiences. Consumers are increasingly seeking immersive travel, unique cultural events, and personalized adventures. This trend reflects a change in consumer values, with a greater emphasis on personal growth, connection, and creating lasting memories. "Os consumidores valorizarão cada vez mais experiências em detrimento de bens materiais. Viagens imersivas, eventos culturais exclusivos e aventuras personalizadas serão altamente procuradas, refletindo uma mudança no paradigma de consumo."
Context Signals
Growth of the adventure tourism and experiential travel market
Increasing popularity of festivals, concerts, and live events
Rise of personalized recommendation services for experiences
Edge
Development of virtual and augmented reality experiences that enhance real-world events
Use of blockchain technology to create secure and transparent ticketing systems for events
Hyper-personalization of travel itineraries and experiences based on individual preferences
