emerging
Sleep Tourism 2.0 Evolves
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Sleep tourism continues its evolution, with travelers seeking more than just a comfortable bed. The report highlights the fact that 'nearly half of global travelers avoid setting an alarm on vacation' and 'two in five travelers choose hotels where they think they can achieve a better night's sleep.' This desire for rest and rejuvenation is leading to new practices like 'Hurkle-Durkling,' the Scottish term for intentionally lounging in bed all day, which is particularly popular among younger travelers. The trend also includes a rise in 'sleep divorce,' where travelers opt for separate beds, and increased demand for wellness rooms and sleep-enhancing spa treatments.
Context Signals
Growth in popularity of sleep retreats and mindful drinking.
Increasing demand for hotel rooms with sleep-centric amenities.
Rise of technology to track and adapt sleep cycles.
Edge
Development of personalized sleep programs within hotels.
Integration of sleep technology into hotel rooms (e.g., smart lighting, sound masking).
Partnerships with sleep specialists and wellness brands.
