Detour Destinations Rising

Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

Themes

Authenticity and Transparency Reign Supreme , Experiences Over Material Goods , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Consumer Preferences Ecotourism Travel Trends

Impact areas

Hospitality Local economies Tourism

Detailed Analysis

The rise of 'Detour Destinations' signifies a shift away from traditional tourist hotspots towards unique and less-explored locations. Travelers are seeking authentic experiences and a break from the crowds, leading them to discover hidden gems. This trend reflects a desire for more personalized and adventurous travel itineraries.

Context Signals

Increased search volume for lesser-known destinations on Expedia 63% of consumers expressing interest in Detour Destinations Examples include Reims (France), Brescia (Italy), and Cozumel (Mexico)

Edge

This trend could lead to the development of niche tourism offerings catering to specific interests in these detour locations. Sustainable tourism practices will become crucial to preserve the unique character of these destinations. Hyperlocal experiences and community engagement will be key differentiators for Detour Destinations.

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TRENDS

Keywords

consumer behavior innovation sustainability

Expedia’s list of Detour Destinations all experienced an increase in searches over the past year—and 63% of consumers say they are likely to visit a Detour Destination on their next trip.

Categories for this trend