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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
Experiential Retail Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Beauty
- Customer service
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
John Lewis: Shop Live Look...Experiential Retail Resurgence
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
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Short Trend Summary
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Filtered Focus- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Euromonitor: Top global consumer trends...Filtered Focus
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences. 
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Short Trend Summary
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
FMCG Dominance- Values-Driven Consumption
- Advertising
- FMCG
- Retail
- Brands & Advertising
- Business & Commerce
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
Nielsen: Ad Intel Q4 International...FMCG Dominance
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia. 
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns. 
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Short Trend Summary
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Generative AI Spending Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Hospitality
- Marketing
- Operations
- Retail
- Business & Commerce
- Emerging Technology
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Infosys: Generative AI radar for...Generative AI Spending Growth
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors. 
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store. 
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Short Trend Summary
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Global Retail App Expansion- Navigating Global Uncertainty
- E-commerce
- Mobile Commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Sensor Tower: State of mobile...Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification. 
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Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. 
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Short Trend Summary
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
Grassroots Fashion Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Fashion
- Retail
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
The RealReal: Resale Report 2024Grassroots Fashion Influence
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles. 
