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Short Trend Summary
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
Luxury Reinvention Imperative- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Beauty
- Fashion
- Luxury Goods
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
Accenture: How luxury brands are...Luxury Reinvention Imperative
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
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Short Trend Summary
Loyalty programs are shifting from customer retention to customer acquisition tools.
Loyalty Program Growth- The Power of Community and Connection
- Values-Driven Consumption
- Customer Relationship Management
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Statista: Consumer trends 2025Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools. 
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Short Trend Summary
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Intentional Consumption Rise- Navigating Global Uncertainty
- Values-Driven Consumption
- CPG
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Nielsen: Guide to 2025 mid-year...Intentional Consumption Rise
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs. 
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Short Trend Summary
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Immersive Storytelling Ecosystems- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Events
- Retail
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Publicis Media: Future FWD 2025Immersive Storytelling Ecosystems
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds. 
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Short Trend Summary
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Immersive Marketing with AR/VR- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Entertainment
- Gaming
- Retail
- Brands & Advertising
- Emerging Technology
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Aeroplane 2025: Branding trends reportImmersive Marketing with AR/VR
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions. 
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Short Trend Summary
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Immersive Entertainment Destinations- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Hospitality
- Retail
- Wellness
- Entertainment
- Health & Wellness
- Travel & Tourism
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Gensler: Design forecast 2025Immersive Entertainment Destinations
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday. 
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Short Trend Summary
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Immersive Brand Experiences- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Consumer Behavior
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Gensler: Design forecast 2025Immersive Brand Experiences
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers. 
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Short Trend Summary
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Immersive Appeal: Experiential Shift- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Entertainment
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Adobe: Creative trends report 2025Immersive Appeal: Experiential Shift
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions. 
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Short Trend Summary
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Meta: BR plan & go...Hyperconnected Consumers
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences. 
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Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
