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Short Trend Summary
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Hyper-Personalization through AI- AI-Driven Transformation
- Experiences Over Material Goods
- Consumer goods
- Financial Services
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Accenture: Navigating the great value...Hyper-Personalization through AI
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
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Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
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Short Trend Summary
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
Guochao Goes Global- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive
- Consumer goods
- Fashion
- Retail
- Brands & Advertising
- Business & Commerce
- Culture
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence.
Foresight Factory: Trending 2025Guochao Goes Global
Chinese brands are gaining international popularity, driven by competitive pricing, improving quality perception, and growing cultural influence. 
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Short Trend Summary
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
Grassroots Fashion Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Fashion
- Retail
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
The RealReal: Resale Report 2024Grassroots Fashion Influence
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles. 
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Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. 
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Short Trend Summary
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Global Retail App Expansion- Navigating Global Uncertainty
- E-commerce
- Mobile Commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Sensor Tower: State of mobile...Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification. 
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store. 
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Short Trend Summary
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Generative AI Spending Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Hospitality
- Marketing
- Operations
- Retail
- Business & Commerce
- Emerging Technology
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Infosys: Generative AI radar for...Generative AI Spending Growth
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors. 
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns. 
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 
