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Short Trend Summary
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
Emotional Product Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
House Captain: StratTape Vol. 2Emotional Product Value
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
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Short Trend Summary
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
Embrace of Simplicity- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Financial Services
- Retail
- Subscription Services
- Technology
- Consumer Attitudes
- Finance & Money
- Lifestyle
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
The Media Store: Trends 5...Embrace of Simplicity
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living. 
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Short Trend Summary
Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
Elevated Going-Out Style- Experiences Over Material Goods
- Values-Driven Consumption
- Fashion
- Retail
- Consumer Attitudes
- Culture
Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
Stitchfix: 2025 style forecastElevated Going-Out Style
Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints. 
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Short Trend Summary
Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.
Elevated Athleisure- Experiences Over Material Goods
- Values-Driven Consumption
- Fashion
- Retail
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.
Stitchfix: 2025 style forecastElevated Athleisure
Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers. 
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Short Trend Summary
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Economic Headwinds Drive Reinvention- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Publicis Sapient: Guide to Next...Economic Headwinds Drive Reinvention
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs. 
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Short Trend Summary
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
eCommerce Growth and Transformation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- eCommerce Platforms
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
Activate Consulting: Technology and media...eCommerce Growth and Transformation
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market. 
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Short Trend Summary
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
Eco Logical- Values-Driven Consumption
- FMCG
- Packaging
- Retail
- Sustainability
- Consumer Attitudes
- Global Challenges
- Sustainability
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
Euromonitor: Top global consumer trends...Eco Logical
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits. 
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Short Trend Summary
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
E-commerce and Omnichannel- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Retail
- Supply chain
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
Infosys: CPG industry outlookE-commerce and Omnichannel
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies. 
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Short Trend Summary
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Durability as New Luxury- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- Marketing
- Product Design
- Retail
- Business & Commerce
- Consumer Attitudes
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Red Antler: 2025 State of...Durability as New Luxury
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products. 
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Short Trend Summary
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
Dupe Culture Mainstream- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
eMarketer: The trends driving 'dupe'...Dupe Culture Mainstream
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors. 
