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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Plant-Based Reimagination- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Products
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Nourish: 2025 food agriculture trend...Plant-Based Reimagination
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
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Short Trend Summary
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
Positive Friction- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Customer service
- Lifestyle
- Retail
- Technology
- Business & Commerce
- Consumer Attitudes
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
Foresight Factory: Trending 2025Positive Friction
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
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Short Trend Summary
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
Prioritizing Experiences- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Entertainment
- Retail
- Travel and Tourism
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
The Media Store: Trends 5...Prioritizing Experiences
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories. 
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Short Trend Summary
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
Prioritizing Minorstones & Joy- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Marketing
- Mental Wellness
- Product Development
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
WGSN: Future consumer 2026Prioritizing Minorstones & Joy
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment. 
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Short Trend Summary
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
Reduced Consumer Spending- Navigating Global Uncertainty
- Consumer goods
- Hospitality
- Leisure
- Retail
- Travel
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
AlixPartners: 2025 global consumer outlookReduced Consumer Spending
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty. 
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Short Trend Summary
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
Rejection of Excess- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Manufacturing
- Media
- Retail
- Technology
- Consumer Attitudes
- Media & Information
- Sustainability
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
The Media Store: Trends 5...Rejection of Excess
Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices. 
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Short Trend Summary
Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
Relaxed Slouchy Silhouettes- Experiences Over Material Goods
- Values-Driven Consumption
- Fashion
- Retail
- Consumer Attitudes
- Lifestyle
Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
Stitchfix: 2025 style forecastRelaxed Slouchy Silhouettes
Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity. 
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Short Trend Summary
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
Relevance Drives Purchase- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
WARC: TikTok unlocking business impact...Relevance Drives Purchase
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion. 
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Short Trend Summary
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
Resilient Consumer Spending Growth- Navigating Global Uncertainty
- Values-Driven Consumption
- E-commerce
- FMCG
- Global economy
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
World Data Lab: Consumer outlook...Resilient Consumer Spending Growth
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties. 
