current
E-commerce and Omnichannel
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The report highlights the continued rise of e-commerce and direct-to-consumer channels. E-commerce in CPG is expected to grow three times faster than in-store shopping in the next five years. This trend necessitates increased investment in digital advertising and marketing technology. Furthermore, the rise of omnichannel shopping, where consumers interact with brands across multiple touchpoints, requires companies to develop integrated and seamless experiences.
Context Signals
Growth of social commerce
Increased focus on digital advertising and marketing technology
Walmart's investment in e-commerce and omnichannel capabilities
Edge
CPG brands that fail to adapt to the digital landscape risk losing market share.
Personalization and data analytics will be crucial for success in e-commerce and omnichannel retail.
The integration of AR/VR technologies could further enhance the online shopping experience.
