Experiential Retail Resurgence

Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.

Themes

Experiences Over Material Goods , The Power of Community and Connection

Timeframe

immediate

Subcategories

Consumer Behavior Customer Experience Retail Industry Trade & Commerce

Impact areas

Beauty Customer service Fashion Retail

Detailed Analysis

While e-commerce continues to grow, the report highlights a strong preference for in-person shopping. This is driven by a desire to physically interact with products and receive expert advice. "79% of shoppers want to touch and feel the products, followed by 61% saying they wanted to try on clothes, or test beauty products." This desire for tangible experiences extends beyond product interaction, encompassing social connection and personalized service.

Context Signals

Office for National Statistics data showing 27.7% of all purchases are made online 35% increase in personal styling appointments 49% increase in baby and nursery advice service usage

Edge

Retailers can leverage this trend by creating immersive in-store experiences that blend physical and digital elements, such as interactive displays and personalized recommendations. The focus on expert advice presents an opportunity for retailers to invest in training and development for their staff, positioning them as trusted advisors. The social aspect of shopping can be enhanced through in-store events, workshops, and community-building initiatives.

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