Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Hypersentimentalism
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Film
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes

  Brands are embracing hypersentimentalism, focusing on real-life experiences and emotional connections to resonate with audiences on a deeper level.

  Depositphotos: Creative trends 2025

  Hypersentimentalism

  Brands are embracing hypersentimentalism, focusing on real-life experiences and emotional connections to resonate with audiences on a deeper level.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Film, Social Media

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Grassroots Fashion Influence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Fashion
  • Retail
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

  The RealReal: Resale Report 2024

  Grassroots Fashion Influence

  Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Fashion, Retail, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Gen Z Values Drive Loyalty
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Loyalty
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

  Publicis Sapient: Guide to Next...

  Gen Z Values Drive Loyalty

  Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Loyalty, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Gen Z Values Authenticity
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  DCDX: Gen Z's top 25...

  Gen Z Values Authenticity

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Gen Z Drives Dupe Adoption
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Consumer goods
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

  eMarketer: The trends driving 'dupe'...

  Gen Z Drives Dupe Adoption

  Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Consumer goods, Marketing, Retail, Social Media

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Functional Hydration
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • beverage industry
  • Health and Wellness
  • Social Media
  • Consumer Attitudes
  • Food & Drink
  • Health & Wellness

  Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

  Tastewise: Flavor chase top trend...

  Functional Hydration

  Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…

  • Consumer Attitudes
  • Food & Drink
  • Health & Wellness
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas beverage industry, Health and Wellness, Social Media

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Food & Drink, Health & Wellness
  
  
• Fun Food Indulgence
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Food and beverage
  • Marketing
  • Restaurants
  • Social Media
  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  Coefficient Capital: Consumer trends 2025

  Fun Food Indulgence

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Food and beverage, Marketing, Restaurants, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms, Food & Drink
  
  
• Fragmented Product Discovery
  • AI-Driven Transformation
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Search Engines
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

  DISQO: Consumer trends 2025 report

  Fragmented Product Discovery

  The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Search Engines, Social Media

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Fragmented Internet Returns
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Consumption
  • online communities
  • Social Media
  • Consumer Attitudes
  • Digital Platforms

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  Ok Cool: Gatekeeping information is...

  Fragmented Internet Returns

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Consumption, online communities, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Fluid Information Discovery
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content Discovery Platforms
  • Media Consumption
  • Search Engines
  • Social Media
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  Ezra Eeman: Wayfinder trends 2025

  Fluid Information Discovery

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content Discovery Platforms, Media Consumption, Search Engines, Social Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  

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