emerging
Fluid Information Discovery
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
Themes
Timeframe
near-term
Detailed Analysis
Younger generations are shifting away from traditional search engines like Google, opting for a more exploratory approach to information discovery. "Younger generations are sampling information like a tasting menu - quick bites across multiple platforms, replacing the traditional three-course media meal of newspapers, tv and radio." This shift is characterized by 'digital simultasking' and a reliance on social media, influencers, and online communities. "Research indicates Gen Z has abandoned the traditional search funnel for a more exploratory and less definitive journey that toggles between information-seeking and information-encountering." As AI-powered conversational interfaces and personalized recommendations become more prevalent, the way we find and consume information will continue to evolve.
Context Signals
Gen Z's preference for social media over Google for content discovery
Rise of AI-powered conversational interfaces
Increasing personalization of content recommendations
Edge
The lines between search, social media, and entertainment will blur further.
AI-powered curation will become essential for navigating the overwhelming volume of online content.
New opportunities will emerge for creators and brands to connect with audiences in personalized ways.
