Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Social App Dominance Continues
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Digital Advertising
  • Social Media
  • Social Messaging
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

  Sensor Tower: State of mobile...

  Social App Dominance Continues

  Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Digital Advertising, Social Media, Social Messaging

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Social & Sustainable E-commerce
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption
  • E-commerce
  • Logistics
  • Retail
  • Social Media
  • Business & Commerce
  • Sustainability

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  Abstrato Ventures: Macrotendencias 2024 2025

  Social & Sustainable E-commerce

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  • Business & Commerce
  • Sustainability
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas E-commerce, Logistics, Retail, Social Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Sustainability
  
  
• Short-Form Video Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  Instagram: Performance playbook

  Short-Form Video Dominance

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Second-Life Broadcasting
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Entertainment
  • Media
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  Horizon Media: Top trends 2025

  Second-Life Broadcasting

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Entertainment, Media, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Search Diversification
  • AI-Driven Transformation
  • The Power of Community and Connection
  • E-commerce
  • Search Marketing
  • Social Media
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  Basis Technologies: Reality check the...

  Search Diversification

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas E-commerce, Search Marketing, Social Media

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Saying Less, Doing More
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  Red Antler: 2025 State of...

  Saying Less, Doing More

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Rise of Creation
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Arts and Crafts
  • E-commerce
  • Education
  • Social Media
  • Business & Commerce
  • Digital Platforms
  • Lifestyle

  Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

  The Media Store: Trends 5...

  Rise of Creation

  Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

  • Business & Commerce
  • Digital Platforms
  • Lifestyle
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Arts and Crafts, E-commerce, Education, Social Media

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Lifestyle
  
  
• Rise of Content Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • E-commerce
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  Meta: Rethinking media mix effectiveness

  Rise of Content Creators

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, E-commerce, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Rise of Brainrot Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand strategy
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  Webby: 2025 trend report its...

  Rise of Brainrot Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Rewilding the Web
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Digital Marketing
  • online communities
  • Social Media
  • Culture
  • Digital Platforms

  A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

  Mørning: The age of relevance

  Rewilding the Web

  A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Digital Marketing, online communities, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms
  
  

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