emerging
Fun Food Indulgence
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Despite growing interest in healthy eating, consumers are actively seeking out indulgent food experiences. The report highlights the popularity of "hot honey" and long lines for trendy food items. This trend is driven by a desire for pleasure and social sharing, as evidenced by the high likelihood of posting food photos on social media. "Younger consumers are more likely to be doing it (at least partly) for The ’Gram."
Context Signals
Data on Google search trends for specific food items.
Survey data on consumer eating habits and motivations.
Analysis of TikTok food trends.
Edge
Opportunities for food brands to create unique and shareable food experiences.
Growing demand for premium and artisanal food products.
Potential for further blurring of the lines between healthy eating and indulgent treats.
