Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Online Watch Shopping Grows
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption
  • Brand websites
  • E-commerce platforms
  • Social Media Marketing
  • Business & Commerce
  • Consumer Attitudes

  Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

  Deloitte: Swiss watch industry insights...

  Online Watch Shopping Grows

  Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

  • Business & Commerce
  • Consumer Attitudes
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption

  Impact Areas Brand websites, E-commerce platforms, Social Media Marketing

  Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes
  
  
• Outbound Engagement with Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  Hootsuite: Social trends 2025

  Outbound Engagement with Creators

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Platform Magnetism & Pluralism
  • The Power of Community and Connection
  • Digital Strategy
  • Platform Development
  • Social Media Marketing
  • Consumer Attitudes
  • Digital Platforms

  While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

  McKinsey: Intersect 2025: The future...

  Platform Magnetism & Pluralism

  While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

  • Consumer Attitudes
  • Digital Platforms
  • The Power of Community and Connection

  Impact Areas Digital Strategy, Platform Development, Social Media Marketing

  Themes The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Pressure for Online Presence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Broadcast Media
  • Public Relations
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

  BR: Annual report final

  Pressure for Online Presence

  Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Broadcast Media, Public Relations, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Promotional Provocation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Influencer marketing
  • online reputation management
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.

  Mørning: The age of relevance

  Promotional Provocation

  Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Influencer marketing, online reputation management, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Shifting Social Media Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

  OFCOM: Online nation 2024

  Shifting Social Media Landscape

  While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Short-Form Video Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Marketing
  • Social Media Marketing
  • Video Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

  Web FX: 2025 digital marketing...

  Short-Form Video Content

  Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Marketing, Social Media Marketing, Video Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Short-Form Video Dominance
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  Meta: Rethinking media mix effectiveness

  Short-Form Video Dominance

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Social Influence on Luxury
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  Ipsos: Snapchat exploring trends in...

  Social Influence on Luxury

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Social Listening for Performance
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Data Analytics
  • Performance Marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  Hootsuite: Social trends 2025

  Social Listening for Performance

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  • Brands & Advertising
  • Business & Commerce
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Data Analytics, Performance Marketing, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce
  
  

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