Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Micro-Influencer Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Digital Advertising
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  Sked Social: Trends Report 2025

  Micro-Influencer Dominance

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Digital Advertising, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Levity & Laughter: Humor Connects
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Social Media Marketing
  • Brands & Advertising
  • Culture
  • Digital Platforms

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  Adobe: Creative trends report 2025

  Levity & Laughter: Humor Connects

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  • Brands & Advertising
  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Digital Platforms
  
  
• Evolving Social Media Engagement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  Kantar: Marketing trends 2025

  Evolving Social Media Engagement

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  
• Digital Luxury Path to Purchase
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Digital Marketing
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  Ipsos: Snapchat exploring trends in...

  Digital Luxury Path to Purchase

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Digital Marketing, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Cosy Web Emergence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • digital communication
  • online communities
  • Social Media Marketing
  • Consumer Attitudes
  • Digital Platforms

  Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

  Mørning: The age of relevance

  Cosy Web Emergence

  Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas digital communication, online communities, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Content-First Creator-Led Future
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Strategy
  • Creator Economy
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

  Creator IQ: The state of...

  Content-First Creator-Led Future

  The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Strategy, Creator Economy, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Cluttercore: Friendly Chaos
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Interior Design
  • Product Design
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

  Depositphotos: Creative trends 2025

  Cluttercore: Friendly Chaos

  Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Chaotic Content Reigns
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Identity
  • Content creation
  • Social Media Marketing
  • Brands & Advertising
  • Culture
  • Media & Information

  The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

  Ok Cool: Gatekeeping information is...

  Chaotic Content Reigns

  The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

  • Brands & Advertising
  • Culture
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Identity, Content creation, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Media & Information
  
  
• Bold Spectacle-Driven Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Experiential Marketing
  • Public Relations
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  Jack Morton: 5 cultural truths...

  Bold Spectacle-Driven Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Experiential Marketing, Public Relations, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  

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