Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Content-First Creator-Led Future
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Strategy
  • Creator Economy
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

  Creator IQ: The state of...

  Content-First Creator-Led Future

  The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Strategy, Creator Economy, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Cosy Web Emergence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • digital communication
  • online communities
  • Social Media Marketing
  • Consumer Attitudes
  • Digital Platforms

  Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

  Mørning: The age of relevance

  Cosy Web Emergence

  Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas digital communication, online communities, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Digital Luxury Path to Purchase
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Digital Marketing
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  Ipsos: Snapchat exploring trends in...

  Digital Luxury Path to Purchase

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Digital Marketing, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  
• Evolving Social Media Engagement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  Kantar: Marketing trends 2025

  Evolving Social Media Engagement

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Levity & Laughter: Humor Connects
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Social Media Marketing
  • Brands & Advertising
  • Culture
  • Digital Platforms

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  Adobe: Creative trends report 2025

  Levity & Laughter: Humor Connects

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  • Brands & Advertising
  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Digital Platforms
  
  
• Micro-Influencer Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Digital Advertising
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  Sked Social: Trends Report 2025

  Micro-Influencer Dominance

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Digital Advertising, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Micro-Virality through Insights
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Marketing
  • Social Media Marketing
  • Trend Analysis
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  Hootsuite: Social trends 2025

  Micro-Virality through Insights

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Marketing, Social Media Marketing, Trend Analysis

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Omni-Retail Transformation
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • E-commerce
  • Retail Strategy
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.

  Nielsen: Guide to 2025 mid-year...

  Omni-Retail Transformation

  The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas E-commerce, Retail Strategy, Social Media Marketing

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• One-Click Trip Booking
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Online travel agencies
  • Social Media Marketing
  • Travel planning
  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism

  Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

  Expedia: Unpack 25, the trends...

  One-Click Trip Booking

  Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Online travel agencies, Social Media Marketing, Travel planning

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  
  

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