Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
Agile and Authentic Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand marketing
- Content Strategy
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
Webby: 2025 trend report: It's...Agile and Authentic Marketing
Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
-
Short Trend Summary
Social media platforms are integrating AI tools to enhance content creation, raising questions about creativity and authenticity.
AI-Driven Content Creation- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content creation
- Digital Art
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social media platforms are integrating AI tools to enhance content creation, raising questions about creativity and authenticity.
Kolsquare: Trends report 2025AI-Driven Content Creation
Social media platforms are integrating AI tools to enhance content creation, raising questions about creativity and authenticity. 
-
Short Trend Summary
Generative AI is becoming a standard tool for social media content creation, enabling increased efficiency and output.
AI-Powered Content Creation- AI-Driven Transformation
- Content creation
- Marketing Automation
- Social Media Marketing
- Brands & Advertising
- Emerging Technology
- Media & Information
Generative AI is becoming a standard tool for social media content creation, enabling increased efficiency and output.
Hootsuite: Social trends 2025AI-Powered Content Creation
Generative AI is becoming a standard tool for social media content creation, enabling increased efficiency and output. 
-
Short Trend Summary
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Audience Saturation & Fatigue- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Consumer Behavior
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Kolsquare: Trends report 2025Audience Saturation & Fatigue
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption. 
-
Short Trend Summary
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Audience-Led Brand Education- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Customer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Ok Cool: Gatekeeping information is...Audience-Led Brand Education
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions. 
-
Short Trend Summary
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Meta: BR plan & go...Authentic Brand Connections
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing. 
-
Short Trend Summary
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Authentic Influencer Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Aeroplane 2025: Branding trends reportAuthentic Influencer Marketing
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections. 
-
Short Trend Summary
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Bold Spectacle-Driven Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Experiential Marketing
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Jack Morton: 5 cultural truths...Bold Spectacle-Driven Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape. 
-
Short Trend Summary
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Chaotic Content Reigns- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Identity
- Content creation
- Social Media Marketing
- Brands & Advertising
- Culture
- Media & Information
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Ok Cool: Gatekeeping information is...Chaotic Content Reigns
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality. 
-
Short Trend Summary
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Cluttercore: Friendly Chaos- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Interior Design
- Product Design
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Depositphotos: Creative trends 2025Cluttercore: Friendly Chaos
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism. 
