Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Stable Alcohol Consumption
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Food and beverage
  • Health and Wellness
  • Marketing
  • Social Trends
  • Consumer Attitudes
  • Food & Drink

  Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

  Coefficient Capital: Consumer trends 2025

  Stable Alcohol Consumption

  Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

  • Consumer Attitudes
  • Food & Drink
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Food and beverage, Health and Wellness, Marketing, Social Trends

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Food & Drink
  
  
• Stimulating Content over Concentrapment
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Content creation
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  House Captain: StratTape Vol. 2

  Stimulating Content over Concentrapment

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Content creation, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Subcultures as Aesthetics
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • culture
  • Marketing
  • Social Media
  • Culture
  • Digital Platforms

  Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

  House Captain: StratTape Vol. 2

  Subcultures as Aesthetics

  Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas culture, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Culture, Digital Platforms
  
  
• Sustainable Consumption
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Marketing
  • Packaging
  • Product Development
  • Sourcing
  • Business & Commerce
  • Consumer Attitudes
  • Sustainability

  Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.

  Infosys: CPG industry outlook

  Sustainable Consumption

  Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.

  • Business & Commerce
  • Consumer Attitudes
  • Sustainability
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Marketing, Packaging, Product Development, Sourcing

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Sustainability
  
  
• Synthetic Humans Emergence
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Customer service
  • Education
  • Healthcare
  • Marketing
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

  Globant: Tech trends 2025

  Synthetic Humans Emergence

  AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer service, Education, Healthcare, Marketing

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Teal: Color of the Year
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption
  • Design
  • Fashion
  • gardening
  • Marketing
  • Consumer Attitudes
  • Culture
  • Health & Wellness

  Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.

  Garden Media Group: 2025 garden...

  Teal: Color of the Year

  Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.

  • Consumer Attitudes
  • Culture
  • Health & Wellness
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption

  Impact Areas Design, Fashion, gardening, Marketing

  Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Health & Wellness
  
  
• The Good Old Days: Nostalgia Marketing
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Marketing
  • Product Design
  • Brands & Advertising
  • Consumer Attitudes

  Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

  The Drawing Arm: Trend report...

  The Good Old Days: Nostalgia Marketing

  Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Marketing, Product Design

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Ubiquitous Artificial Intelligence
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Content creation
  • Customer service
  • Marketing
  • Media
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

  Publicis Media: Future FWD 2025

  Ubiquitous Artificial Intelligence

  AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Content creation, Customer service, Marketing, Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  
  
• User-Generated Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  HubSpot: Nonprofit marketing and fundraising...

  User-Generated Content

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Engagement, Fundraising, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• WhatsApp Commerce
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Communication
  • Customer service
  • E-commerce
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  Meta: MX Plan & Go...

  WhatsApp Commerce

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Communication, Customer service, E-commerce, Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  

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