Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Younger Buyers’ Influencer Reliance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Influencer marketing
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Forrester: Predictions 2025 B2B salesYounger Buyers’ Influencer Reliance
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.