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Short Trend Summary
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
Abundant Media Planning- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Marketing
- Media Planning
- Brands & Advertising
- Business & Commerce
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
WARC: The future of media...Abundant Media Planning
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
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Short Trend Summary
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
Account-Based Everything (ABE)- AI-Driven Transformation
- The Power of Community and Connection
- Customer Success
- Marketing
- Product Development
- Sales
- Brands & Advertising
- Business & Commerce
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
B2B Group: B2b media in...Account-Based Everything (ABE)
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey. _T00147.png)
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Short Trend Summary
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
Age of Lore- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
Horizon Media: Top trends 2025Age of Lore
Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator. 
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Short Trend Summary
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
Agile Teams for Fleeting Trends- AI-Driven Transformation
- The Power of Community and Connection
- Brand strategy
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
Artlist: Trend report 2025Agile Teams for Fleeting Trends
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments. 
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Short Trend Summary
Telecom companies are increasingly using AI for network optimization, customer service, and marketing, but face challenges in data readiness and talent acquisition.
AI for Telecom Operations- AI-Driven Transformation
- Customer service
- Marketing
- Telecommunications
- Business & Commerce
- Emerging Technology
Telecom companies are increasingly using AI for network optimization, customer service, and marketing, but face challenges in data readiness and talent acquisition.
Infosys: Telecom industry outlookAI for Telecom Operations
Telecom companies are increasingly using AI for network optimization, customer service, and marketing, but face challenges in data readiness and talent acquisition. 
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Short Trend Summary
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
AI Integration Lagging- AI-Driven Transformation
- Advertising
- Business Strategy
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
Statista: 2025 Marketer's Guide to...AI Integration Lagging
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap. 
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Short Trend Summary
The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.
AI Pragmatism- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Data Analysis
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.
Basis Technologies: Reality check the...AI Pragmatism
The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications. 
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Short Trend Summary
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.
AI Skepticism Rises- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Customer service
- E-commerce
- Marketing
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.
Qualtrics: 2025 Consumer Trends ReportAI Skepticism Rises
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible… 
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Short Trend Summary
Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.
AI-Augmented Creativity- AI-Driven Transformation
- Advertising
- Content creation
- Design
- Marketing
- Business & Commerce
- Digital Platforms
- Emerging Technology
Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.
Google: Gemini prompt guide for...AI-Augmented Creativity
Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats. 
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Short Trend Summary
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
AI-Driven Automation- AI-Driven Transformation
- Advertising
- Customer Relationship Management
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
Meta: MX Plan & Go...AI-Driven Automation
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences. 
