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Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Augmented Media Toolkit- AI-Driven Transformation
- Advertising
- Campaign Optimization
- Data Analytics
- Marketing
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
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Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
Augmented Media Toolkit- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain. 
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Short Trend Summary
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Influencer marketing
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Meta: MX Plan & Go...Authentic Brand Connections
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships. 
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Short Trend Summary
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Authenticity and Transparency- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Management
- Marketing
- Public Relations
- Brands & Advertising
- Consumer Attitudes
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Sked Social: Trends Report 2025Authenticity and Transparency
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content. 
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Short Trend Summary
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.
B2B Reorganization Failures- AI-Driven Transformation
- Navigating Global Uncertainty
- Marketing
- Operations
- Sales
- Business & Commerce
- Emerging Technology
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.
Forrester: Predictions 2025 B2B salesB2B Reorganization Failures
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic… 
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Short Trend Summary
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
Brand Fandom Engagement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Branding
- Consumer Engagement
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
YouTube: Trends fandom report 2024Brand Fandom Engagement
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences. 
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Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship. 
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
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Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead. 
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Short Trend Summary
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
Building Trust Through Conversation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Customer Relations
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Building Trust Through Conversation
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers. 
