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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Immersive Appeal: Experiential Shift- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Entertainment
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Adobe: Creative trends report 2025Immersive Appeal: Experiential Shift
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
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Short Trend Summary
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
Home Entertainment Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Entertainment
- Media
- Streaming Services
- Consumer Attitudes
- Entertainment
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
AlixPartners: 2025 global consumer outlookHome Entertainment Growth
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment. 
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Short Trend Summary
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
Gaming Culture Expansion- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Language
- Social Interaction
- Culture
- Digital Platforms
- Entertainment
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
YouTube: Global trends reportGaming Culture Expansion
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats. 
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
Fans as Creators- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Entertainment
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
YouTube: Trends fandom report 2024Fans as Creators
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants. 
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Short Trend Summary
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
Fan-Driven Pop Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Pop Culture
- Culture
- Digital Platforms
- Entertainment
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
YouTube: Trends fandom report 2024Fan-Driven Pop Culture
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends. 
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Short Trend Summary
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
Fan-Driven Culture- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Culture
- Digital Platforms
- Entertainment
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
YouTube: Global trends reportFan-Driven Culture
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation. 
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Short Trend Summary
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Experience-Driven Lifestyle Districts- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Hospitality
- Real estate
- Retail
- Urban planning
- Business & Commerce
- Culture
- Global Challenges
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Gensler: Design forecast 2025Experience-Driven Lifestyle Districts
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences. 
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Short Trend Summary
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Experience Economy Growth- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Hospitality
- Retail
- Tourism
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Abstrato Ventures: Macrotendencias 2024 2025Experience Economy Growth
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events. 
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Short Trend Summary
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Escape the Algorithm- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- E-commerce
- Entertainment
- Social Media
- Travel
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Foresight Factory: Trending 2025Escape the Algorithm
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content. 
