Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Home Entertainment Growth
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • Entertainment
  • Media
  • Streaming Services
  • Consumer Attitudes
  • Entertainment

  The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

  AlixPartners: 2025 global consumer outlook

  Home Entertainment Growth

  The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

  • Consumer Attitudes
  • Entertainment
  • Experiences Over Material Goods
  • Navigating Global Uncertainty

  Impact Areas Entertainment, Media, Streaming Services

  Themes Experiences Over Material Goods, Navigating Global Uncertainty

  Categories Consumer Attitudes, Entertainment
  
  
• Immersive Appeal: Experiential Shift
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Branding
  • Entertainment
  • Marketing
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.

  Adobe: Creative trends report 2025

  Immersive Appeal: Experiential Shift

  Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Branding, Entertainment, Marketing, Retail

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Immersive Entertainment Destinations
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Entertainment
  • Hospitality
  • Retail
  • Wellness
  • Entertainment
  • Health & Wellness
  • Travel & Tourism

  The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.

  Gensler: Design forecast 2025

  Immersive Entertainment Destinations

  The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.

  • Entertainment
  • Health & Wellness
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Entertainment, Hospitality, Retail, Wellness

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Entertainment, Health & Wellness, Travel & Tourism
  
  
• Immersive Marketing with AR/VR
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Gaming
  • Retail
  • Brands & Advertising
  • Emerging Technology

  AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.

  Aeroplane 2025: Branding trends report

  Immersive Marketing with AR/VR

  AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.

  • Brands & Advertising
  • Emerging Technology
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Gaming, Retail

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Emerging Technology
  
  
• Immersive Storytelling Ecosystems
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Entertainment
  • Events
  • Retail
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.

  Publicis Media: Future FWD 2025

  Immersive Storytelling Ecosystems

  Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Entertainment, Events, Retail

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Digital Platforms, Emerging Technology
  
  
• Impatience Economy
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Consumer Behavior
  • Entertainment
  • Finance
  • Healthcare
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.

  Accenture: Life trends 2025

  Impatience Economy

  Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional…

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Consumer Behavior, Entertainment, Finance, Healthcare

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Indie Animation Boom
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Animation
  • Entertainment
  • online communities
  • Business & Commerce
  • Digital Platforms
  • Entertainment

  Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.

  YouTube: Global trends report

  Indie Animation Boom

  Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.

  • Business & Commerce
  • Digital Platforms
  • Entertainment
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Animation, Entertainment, online communities

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Entertainment
  
  
• Layered Realities
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Healthcare
  • Technology
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Simultaneous media streams and sensations are blending into seamless, personalized experiences.

  Horizon Media: Top trends 2025

  Layered Realities

  Simultaneous media streams and sensations are blending into seamless, personalized experiences.

  • Digital Platforms
  • Emerging Technology
  • Entertainment
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Healthcare, Technology

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Digital Platforms, Emerging Technology, Entertainment
  
  
• Non-Game App Spending Soars
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Entertainment
  • Photo & Video
  • Productivity
  • Social Networking
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

  Sensor Tower: State of mobile...

  Non-Game App Spending Soars

  Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Entertainment, Photo & Video, Productivity, Social Networking

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Nostalgia Drives Gen Z Trends
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Entertainment
  • Fashion
  • Media
  • Retail
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

  PION: Youth trends report 2024

  Nostalgia Drives Gen Z Trends

  Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Entertainment, Fashion, Media, Retail

  Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  

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