Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Total Video Convergence
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Entertainment
  • Media
  • Brands & Advertising
  • Business & Commerce
  • Entertainment

  The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

  Kantar: Marketing trends 2025

  Total Video Convergence

  The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

  • Brands & Advertising
  • Business & Commerce
  • Entertainment
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Entertainment, Media

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Entertainment
  
  
• Strategic AI Applications
  • AI-Driven Transformation
  • Entertainment
  • Media
  • Technology
  • Telecommunications
  • Business & Commerce
  • Emerging Technology

  TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

  Publicis Sapient: Guide to next...

  Strategic AI Applications

  TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Entertainment, Media, Technology, Telecommunications

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Second-Life Broadcasting
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Entertainment
  • Media
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  Horizon Media: Top trends 2025

  Second-Life Broadcasting

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Entertainment, Media, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Rise of Digital Franchises
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Entertainment
  • Gaming
  • Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.

  YouTube: Global trends report

  Rise of Digital Franchises

  Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Entertainment, Gaming, Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Rise of AI Avatars
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Companionship
  • Customer service
  • Entertainment
  • User Interfaces
  • Business & Commerce
  • Emerging Technology
  • Entertainment

  Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

  Infotech: Tech trends 2025

  Rise of AI Avatars

  Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

  • Business & Commerce
  • Emerging Technology
  • Entertainment
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Companionship, Customer service, Entertainment, User Interfaces

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Emerging Technology, Entertainment
  
  
• Relationships Industry
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Entertainment
  • Mental Health
  • Social Networking
  • Technology
  • Business & Commerce
  • Consumer Attitudes
  • Intimacy

  Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

  Foresight Factory: Trending 2025

  Relationships Industry

  Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

  • Business & Commerce
  • Consumer Attitudes
  • Intimacy
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Entertainment, Mental Health, Social Networking, Technology

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Intimacy
  
  
• Redefined Hedonism
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Experiential Marketing
  • Food and beverage industry
  • Sensory Design
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

  Kantar: The future of alcohol

  Redefined Hedonism

  Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…

  • Consumer Attitudes
  • Culture
  • Lifestyle
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design

  Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Culture, Lifestyle
  
  
• Realverse Emergence
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Human-Computer Interaction
  • Marketing
  • Social Interaction
  • Culture
  • Digital Platforms
  • Emerging Technology

  The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.

  Juan Isaza: Tendencias 2025

  Realverse Emergence

  The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.

  • Culture
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Human-Computer Interaction, Marketing, Social Interaction

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Culture, Digital Platforms, Emerging Technology
  
  
• Randomization Nation
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Entertainment
  • Fashion
  • Social Media
  • Consumer Attitudes
  • Culture
  • Digital Platforms

  People are seeking intrigue and breaking free from algorithmic predictability through randomness and unexpected experiences.

  Horizon Media: Top trends 2025

  Randomization Nation

  People are seeking intrigue and breaking free from algorithmic predictability through randomness and unexpected experiences.

  • Consumer Attitudes
  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Entertainment, Fashion, Social Media

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Digital Platforms
  
  
• Prioritizing Experiences
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Entertainment
  • Retail
  • Travel and Tourism
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

  The Media Store: Trends 5...

  Prioritizing Experiences

  Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

  • Consumer Attitudes
  • Culture
  • Lifestyle
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Entertainment, Retail, Travel and Tourism

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Lifestyle
  
  

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