Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Platform Magnetism & Pluralism
  • The Power of Community and Connection
  • Digital Strategy
  • Platform Development
  • Social Media Marketing
  • Consumer Attitudes
  • Digital Platforms

  While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

  McKinsey: Intersect 2025: The future...

  Platform Magnetism & Pluralism

  While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

  • Consumer Attitudes
  • Digital Platforms
  • The Power of Community and Connection

  Impact Areas Digital Strategy, Platform Development, Social Media Marketing

  Themes The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Digital Luxury Path to Purchase
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Digital Marketing
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  Ipsos: Snapchat exploring trends in...

  Digital Luxury Path to Purchase

  The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Digital Marketing, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Social Influence on Luxury
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  Ipsos: Snapchat exploring trends in...

  Social Influence on Luxury

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  
• Bold Spectacle-Driven Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Experiential Marketing
  • Public Relations
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  Jack Morton: 5 cultural truths...

  Bold Spectacle-Driven Culture

  Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Experiential Marketing, Public Relations, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Outbound Engagement with Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  Hootsuite: Social trends 2025

  Outbound Engagement with Creators

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Social Listening for Performance
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Data Analytics
  • Performance Marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  Hootsuite: Social trends 2025

  Social Listening for Performance

  Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

  • Brands & Advertising
  • Business & Commerce
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Data Analytics, Performance Marketing, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce
  
  
• Micro-Virality through Insights
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Marketing
  • Social Media Marketing
  • Trend Analysis
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  Hootsuite: Social trends 2025

  Micro-Virality through Insights

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Marketing, Social Media Marketing, Trend Analysis

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• AI-Powered Content Creation
  • AI-Driven Transformation
  • Content creation
  • Marketing Automation
  • Social Media Marketing
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  Generative AI is becoming a standard tool for social media content creation, enabling increased efficiency and output.

  Hootsuite: Social trends 2025

  AI-Powered Content Creation

  Generative AI is becoming a standard tool for social media content creation, enabling increased efficiency and output.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation

  Impact Areas Content creation, Marketing Automation, Social Media Marketing

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• One-Click Trip Booking
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Online travel agencies
  • Social Media Marketing
  • Travel planning
  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism

  Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

  Expedia: Unpack 25, the trends...

  One-Click Trip Booking

  Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Online travel agencies, Social Media Marketing, Travel planning

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  
  

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