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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
E-commerce and Omnichannel- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Retail
- Supply chain
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
Infosys: CPG industry outlookE-commerce and Omnichannel
E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
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Short Trend Summary
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
Emotional Connection over Technical Quality- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Marketing
- Media Consumption
- Consumer Attitudes
- Entertainment
- Media & Information
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
YouTube: Why we watch 2.0...Emotional Connection over Technical Quality
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content. 
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Short Trend Summary
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
Evolving Consumer Purchase Path- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Television
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
DISQO: Consumer trends 2025 reportEvolving Consumer Purchase Path
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver. 
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Short Trend Summary
Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
Evolving Customer Values- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Customer Experience
- Luxury branding
- Marketing
- Retail Strategy
- Business & Commerce
- Consumer Attitudes
- Sustainability
Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
Accenture: How luxury brands are...Evolving Customer Values
Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury. 
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Short Trend Summary
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
Experiential Brand Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Management
- Customer Experience
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
DISQO: Consumer trends 2025 reportExperiential Brand Loyalty
Personal experience with a brand is the most significant factor influencing brand perception and loyalty. 
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Short Trend Summary
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
Fan-Driven Culture- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Culture
- Digital Platforms
- Entertainment
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
YouTube: Global trends reportFan-Driven Culture
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation. 
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Short Trend Summary
Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.
Fandoms: Nurturing the Niche- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Community Building
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.
D&AD: Trend reportFandoms: Nurturing the Niche
Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers. 
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Short Trend Summary
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
Female Inclusivity Drives Bottom Line- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
TikTok: What's Next 2025 Trend...Female Inclusivity Drives Bottom Line
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies. 
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Short Trend Summary
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Filtered Focus- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Euromonitor: Top global consumer trends...Filtered Focus
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences. 
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Short Trend Summary
The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.
Financial Polarization Deepens- Navigating Global Uncertainty
- Values-Driven Consumption
- Marketing
- Product Development
- Retail Strategy
- Business & Commerce
- Consumer Attitudes
- Finance & Money
The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments.
Nielsen: Guide to 2025 mid-year...Financial Polarization Deepens
The gap between financially secure and insecure consumers is widening, impacting spending patterns and creating distinct consumer segments. 
