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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Luxury Shopper Demographics Shift- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Luxury Goods
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Ipsos: Snapchat exploring trends in...Luxury Shopper Demographics Shift
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
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Short Trend Summary
Loyalty programs are shifting from customer retention to customer acquisition tools.
Loyalty Program Growth- The Power of Community and Connection
- Values-Driven Consumption
- Customer Relationship Management
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Statista: Consumer trends 2025Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools. 
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Short Trend Summary
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Integrated Sustainability Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Purpose
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Sustainability
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Kantar: Marketing trends 2025Integrated Sustainability Marketing
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies. 
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Short Trend Summary
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
Influencer Marketing Impact- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Fundraising
- Marketing
- Public awareness
- Brands & Advertising
- Business & Commerce
- Culture
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
HubSpot: Nonprofit marketing and fundraising...Influencer Marketing Impact
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes. 
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Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
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Short Trend Summary
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Immersive Brand Experiences- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Consumer Behavior
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Gensler: Design forecast 2025Immersive Brand Experiences
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers. 
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Short Trend Summary
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Immersive Appeal: Experiential Shift- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Entertainment
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Adobe: Creative trends report 2025Immersive Appeal: Experiential Shift
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions. 
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Short Trend Summary
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Meta: BR plan & go...Hyperconnected Consumers
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences. 
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Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
