Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Pervasive AI Adoption
  • AI-Driven Transformation
  • Advertising
  • Content creation
  • Marketing
  • Media Buying
  • Brands & Advertising
  • Emerging Technology

  AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.

  Audacy: Share of audio trends

  Pervasive AI Adoption

  AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.

  • Brands & Advertising
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Advertising, Content creation, Marketing, Media Buying

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology
  
  
• Personalized Campaigns
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Donor engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

  HubSpot: Nonprofit marketing and fundraising...

  Personalized Campaigns

  Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Donor engagement, Fundraising, Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Nostalgia-Driven Aesthetics
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Fashion
  • Home Décor
  • Marketing
  • Toys
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.

  John Lewis: Shop Live Look...

  Nostalgia-Driven Aesthetics

  Nostalgia is a powerful force in shaping consumer preferences, influencing fashion, home décor, and even toy choices.

  • Consumer Attitudes
  • Culture
  • Lifestyle
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Fashion, Home Décor, Marketing, Toys

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Lifestyle
  
  
• Niche Community Targeting
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Community Building
  • Content Strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

  Digital Voices: The State of...

  Niche Community Targeting

  Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Community Building, Content Strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Niche Community Growth
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Branding
  • Events
  • Marketing
  • Travel
  • Consumer Attitudes
  • Culture
  • Digital Platforms

  Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

  Design Hotels: Further forecast 2025

  Niche Community Growth

  Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

  • Consumer Attitudes
  • Culture
  • Digital Platforms
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Branding, Events, Marketing, Travel

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Digital Platforms
  
  
• Neurological Enhancement
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Education
  • Healthcare
  • Marketing
  • Consumer Attitudes
  • Emerging Technology
  • The Workplace

  Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.

  Gartner: 2025 top tech trends

  Neurological Enhancement

  Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.

  • Consumer Attitudes
  • Emerging Technology
  • The Workplace
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Education, Healthcare, Marketing

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Emerging Technology, The Workplace
  
  
• Movement Makers: Art for Change
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Healthcare
  • Marketing
  • Social Activism
  • Brands & Advertising
  • Culture
  • Media & Information

  Illustration is increasingly used to drive social change and engage audiences with complex issues.

  The Drawing Arm: Trend report...

  Movement Makers: Art for Change

  Illustration is increasingly used to drive social change and engage audiences with complex issues.

  • Brands & Advertising
  • Culture
  • Media & Information
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Healthcare, Marketing, Social Activism

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Culture, Media & Information
  
  
• Messaging Service Dominance
  • The Power of Community and Connection
  • Communication
  • Marketing
  • Social Interaction
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

  OFCOM: Online nation 2024

  Messaging Service Dominance

  Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • The Power of Community and Connection

  Impact Areas Communication, Marketing, Social Interaction

  Themes The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Messaging for Business Growth
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Communication
  • Customer service
  • Marketing
  • Sales
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

  Meta: Rethinking media mix effectiveness

  Messaging for Business Growth

  Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Communication, Customer service, Marketing, Sales

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Martech and Loyalty Tech Merge
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Customer Loyalty
  • Data management
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

  Forrester: Predictions 2025 B2C CX

  Martech and Loyalty Tech Merge

  Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Customer Loyalty, Data management, Marketing

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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