Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
-
Short Trend Summary
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Durability as New Luxury- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- Marketing
- Product Design
- Retail
- Business & Commerce
- Consumer Attitudes
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Red Antler: 2025 State of...Durability as New Luxury
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products. 
-
Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options. 
-
Short Trend Summary
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Emotional Audio Advertising- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Audio Content Creation
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Audacy: Share of audio trendsEmotional Audio Advertising
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level. 
-
Short Trend Summary
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
Emotional Product Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
House Captain: StratTape Vol. 2Emotional Product Value
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value. 
-
Short Trend Summary
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Ethical and Sustainable Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Consumer Behavior
- Supply Chain Management
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Sustainability
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Aeroplane 2025: Branding trends reportEthical and Sustainable Marketing
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability. 
-
Short Trend Summary
Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.
EV Adoption Journey- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive
- Consumer Behavior
- Sustainability
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.
Publicis Sapient: Guide to next...EV Adoption Journey
Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions… 
-
Short Trend Summary
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
Evolving Online Retail- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
OFCOM: Online nation 2024Evolving Online Retail
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing. 
-
Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase. 
-
Short Trend Summary
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Gear Tracking and Preferences- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Fitness technology
- Sports apparel industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences. 
