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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Gear Tracking and Preferences- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fitness technology
- Sportswear industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
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Short Trend Summary
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Gen Alpha Influence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Consumer Behavior
- Marketing to Children
- Voice Technology
- Brands & Advertising
- Digital Platforms
- Family
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Audacy: Share of audio trendsGen Alpha Influence
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology. 
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Short Trend Summary
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Gen Z Beauty Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Beauty Industry
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Consumer Attitudes
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
Coefficient Capital: Consumer trends 2025Gen Z Beauty Loyalty
Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products. 
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Short Trend Summary
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Immersive Brand Experiences- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Consumer Behavior
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Gensler: Design forecast 2025Immersive Brand Experiences
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers. 
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Short Trend Summary
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Impatience Economy- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Entertainment
- Finance
- Healthcare
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Accenture: Life trends 2025Impatience Economy
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional… 
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Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
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Short Trend Summary
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Integrated Sustainability Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Purpose
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Sustainability
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Kantar: Marketing trends 2025Integrated Sustainability Marketing
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies. 
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Short Trend Summary
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
Last-Minute Travel- Experiences Over Material Goods
- Navigating Global Uncertainty
- Consumer Behavior
- Hospitality industry
- Travel booking platforms
- Consumer Attitudes
- Travel & Tourism
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
Lemongrass: Travel trend report 2025Last-Minute Travel
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings. 
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Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
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Short Trend Summary
Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.
Micro Happiness- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Consumer Behavior
- Lifestyle Trends
- Marketing Strategies
- Mental Health
- Consumer Attitudes
- Culture
- Lifestyle
Juan Isaza: Tendencias 2025Micro Happiness
Individuals are finding joy in small, everyday moments and redefining happiness on their own terms. 
