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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
Rule Rebellion in Food- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- Food and beverage marketing
- Product Innovation
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
Mintel: 2025 global food and...Rule Rebellion in Food
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
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Short Trend Summary
Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
Responsible Consumption Mainstream- Values-Driven Consumption
- Consumer Behavior
- environmental sustainability
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Sustainability
Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
Gensler: Design forecast 2025Responsible Consumption Mainstream
Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste. 
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Short Trend Summary
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
Relevance Drives Purchase- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
WARC: TikTok unlocking business impact...Relevance Drives Purchase
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion. 
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Short Trend Summary
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Purpose Punk Activism- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Activism
- Consumer Behavior
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Smallworld: How brands win in...Purpose Punk Activism
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers. 
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Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
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Short Trend Summary
Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.
Micro Happiness- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Consumer Behavior
- Lifestyle Trends
- Marketing Strategies
- Mental Health
- Consumer Attitudes
- Culture
- Lifestyle
Juan Isaza: Tendencias 2025Micro Happiness
Individuals are finding joy in small, everyday moments and redefining happiness on their own terms. 
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Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
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Short Trend Summary
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
Last-Minute Travel- Experiences Over Material Goods
- Navigating Global Uncertainty
- Consumer Behavior
- Hospitality industry
- Travel booking platforms
- Consumer Attitudes
- Travel & Tourism
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
Lemongrass: Travel trend report 2025Last-Minute Travel
Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings. 
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Short Trend Summary
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Integrated Sustainability Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Purpose
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Sustainability
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Kantar: Marketing trends 2025Integrated Sustainability Marketing
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies. 
