emerging
Responsible Consumption Mainstream
Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Sustainability is no longer a niche concern; it's becoming a mainstream consumer value. Retailers are embracing circular models of consumption by emphasizing product longevity and offering repair services. "Responsible consumption, renewal, and repair reach the mainstream."
Context Signals
The report highlights the growing consumer preference for experiences over material goods.
Gensler's 2024 Climate Action Survey shows a high willingness among consumers to switch to products made from recycled materials.
Edge
Product-as-a-service models could become more prevalent, shifting the focus from ownership to access.
Blockchain technology could be used to track the lifecycle of products, ensuring transparency and accountability in sustainable practices.
