Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Ethical and Sustainable Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Consumer Behavior
- Supply Chain Management
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Sustainability
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Aeroplane 2025: Branding trends reportEthical and Sustainable Marketing
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
-
Short Trend Summary
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
Emotional Product Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
House Captain: StratTape Vol. 2Emotional Product Value
Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value. 
-
Short Trend Summary
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Emotional Audio Advertising- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Audio Content Creation
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Audacy: Share of audio trendsEmotional Audio Advertising
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level. 
-
Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options. 
-
Short Trend Summary
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Durability as New Luxury- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- Marketing
- Product Design
- Retail
- Business & Commerce
- Consumer Attitudes
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Red Antler: 2025 State of...Durability as New Luxury
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products. 
-
Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value. 
-
Short Trend Summary
Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.
Culinary Cocktail Connoisseurs- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Consumer Behavior
- Food Industry
- Mixology
- Consumer Attitudes
- Culture
- Food & Drink
Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.
Bacardi: Cocktail trends report 2025Culinary Cocktail Connoisseurs
Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves. 
-
Short Trend Summary
Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
Cross-Generational Content- Experiences Over Material Goods
- The Power of Community and Connection
- Consumer Behavior
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Culture
- Digital Platforms
Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
Artlist: Trend report 2025Cross-Generational Content
Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries. 
-
Short Trend Summary
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
Creators as Cultural Catalysts- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Culture
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
Digital Voices: The State of...Creators as Cultural Catalysts
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline. 
-
Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
