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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
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Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content. 
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Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences. 
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Short Trend Summary
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
Evolving Consumer Purchase Path- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Television
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
DISQO: Consumer trends 2025 reportEvolving Consumer Purchase Path
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver. 
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Short Trend Summary
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Evolving Audience Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Audience Measurement
- Data Analytics
- Regulation
- Brands & Advertising
- Data & Privacy
- Media & Information
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Kantar: 2025 media trends and...Evolving Audience Measurement
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world. 
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Short Trend Summary
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Emotional Audio Advertising- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Audio Content Creation
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Audacy: Share of audio trendsEmotional Audio Advertising
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level. 
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Short Trend Summary
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Embracing the Dark- Navigating Global Uncertainty
- Advertising
- Fashion
- Film
- Music
- Brands & Advertising
- Culture
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Depositphotos: Creative trends 2025Embracing the Dark
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future. 
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Short Trend Summary
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
Elevating the Everyday: Relatable Stories- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Audience Engagement
- Brand Storytelling
- Filmmaking
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
D&AD: Trend reportElevating the Everyday: Relatable Stories
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters. 
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Short Trend Summary
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
eCommerce Growth and Transformation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- eCommerce Platforms
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
Activate Consulting: Technology and media...eCommerce Growth and Transformation
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market. 
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Short Trend Summary
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Digital Media Growth- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Media
- Western Europe
- Brands & Advertising
- Business & Commerce
- Media & Information
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
Nielsen: Ad Intel Q4 International...Digital Media Growth
Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant. 
