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Short Trend Summary
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
Fantastic Frontiers: Surreal AI Imagery- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Art
- Design
- Gaming
- Brands & Advertising
- Emerging Technology
- Entertainment
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
Adobe: Creative trends report 2025Fantastic Frontiers: Surreal AI Imagery
Generative AI is empowering creatives to easily visualize fantastical scenarios, pushing creative boundaries and blurring the lines between physical and virtual realities.
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Short Trend Summary
With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.
First-Party Data Dominance- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Customer Relationship Management
- Marketing Automation
- Brands & Advertising
- Business & Commerce
- Data & Privacy
With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.
Web FX: 2025 digital marketing...First-Party Data Dominance
With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences. 
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Short Trend Summary
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
FMCG Dominance- Values-Driven Consumption
- Advertising
- FMCG
- Retail
- Brands & Advertising
- Business & Commerce
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
Nielsen: Ad Intel Q4 International...FMCG Dominance
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia. 
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Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism. 
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
Gen Z Values Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
DCDX: Gen Z's top 25...Gen Z Values Authenticity
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing. 
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns. 
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed. 
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Short Trend Summary
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Global Ad Spend Rebound- Navigating Global Uncertainty
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Nielsen: Ad Intel Q4 International...Global Ad Spend Rebound
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases. 
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Short Trend Summary
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
Human-Led AI Culture Creation- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Experience
- Marketing
- Brands & Advertising
- Culture
- Emerging Technology
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
Jack Morton: 5 cultural truths...Human-Led AI Culture Creation
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences. 
