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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
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Short Trend Summary
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Converging Media Ecosystem- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Streaming
- Television
- Brands & Advertising
- Business & Commerce
- Media & Information
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Kantar: 2025 media trends and...Converging Media Ecosystem
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
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Short Trend Summary
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
Connected TV Scales Up- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Live Sports Broadcasting
- Streaming Services
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
Dentsu: The year of impact...Connected TV Scales Up
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling. 
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Short Trend Summary
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Connected TV Scales- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Brand Storytelling
- Live Sports
- Streaming Services
- Video Content
- Brands & Advertising
- Digital Platforms
- Entertainment
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Dentsu: The year of impact...Connected TV Scales
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities. 
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Short Trend Summary
Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
Commerce Media Expansion- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- CPG
- Data management
- Retail
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
Basis Technologies: Reality check the...Commerce Media Expansion
Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities. 
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Short Trend Summary
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
Commerce Media Expansion- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
WARC: The future of media...Commerce Media Expansion
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and… 
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Short Trend Summary
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Cluttercore: Friendly Chaos- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Interior Design
- Product Design
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
Depositphotos: Creative trends 2025Cluttercore: Friendly Chaos
Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism. 
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Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead. 
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
