Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Evolving Consumer Purchase Path
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Marketing
  • Social Media
  • Television
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

  DISQO: Consumer trends 2025 report

  Evolving Consumer Purchase Path

  The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Marketing, Social Media, Television

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Evolving Media Trust
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Media Credibility
  • News Consumption
  • Public Discourse
  • Social Media
  • Cybersecurity
  • Emerging Technology
  • Media & Information

  Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.

  Ezra Eeman: Wayfinder trends 2025

  Evolving Media Trust

  Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.

  • Cybersecurity
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Media Credibility, News Consumption, Public Discourse, Social Media

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Cybersecurity, Emerging Technology, Media & Information
  
  
• Experiential Food Culture
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Fashion
  • Food Industry
  • Social Media
  • Tourism
  • Culture
  • Food & Drink
  • Travel & Tourism

  Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.

  Stocksy: Visual Insights Report 2025

  Experiential Food Culture

  Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.

  • Culture
  • Food & Drink
  • Travel & Tourism
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Fashion, Food Industry, Social Media, Tourism

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption

  Categories Culture, Food & Drink, Travel & Tourism
  
  
• Fan-Driven Culture
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Entertainment
  • Marketing
  • Social Media
  • Culture
  • Digital Platforms
  • Entertainment

  Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

  YouTube: Global trends report

  Fan-Driven Culture

  Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

  • Culture
  • Digital Platforms
  • Entertainment
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Entertainment, Marketing, Social Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Culture, Digital Platforms, Entertainment
  
  
• Fandoms: Nurturing the Niche
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Community Building
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.

  D&AD: Trend report

  Fandoms: Nurturing the Niche

  Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Community Building, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Fans as Creators
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content creation
  • Entertainment
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.

  YouTube: Trends fandom report 2024

  Fans as Creators

  Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content creation, Entertainment, Social Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Fluid Information Discovery
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content Discovery Platforms
  • Media Consumption
  • Search Engines
  • Social Media
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  Ezra Eeman: Wayfinder trends 2025

  Fluid Information Discovery

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content Discovery Platforms, Media Consumption, Search Engines, Social Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  
• Fragmented Internet Returns
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Consumption
  • online communities
  • Social Media
  • Consumer Attitudes
  • Digital Platforms

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  Ok Cool: Gatekeeping information is...

  Fragmented Internet Returns

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Consumption, online communities, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Fragmented Product Discovery
  • AI-Driven Transformation
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Search Engines
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

  DISQO: Consumer trends 2025 report

  Fragmented Product Discovery

  The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Search Engines, Social Media

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Fun Food Indulgence
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Food and beverage
  • Marketing
  • Restaurants
  • Social Media
  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  Coefficient Capital: Consumer trends 2025

  Fun Food Indulgence

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Food and beverage, Marketing, Restaurants, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms, Food & Drink
  
  

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