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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Loyalty programs are shifting from customer retention to customer acquisition tools.
Loyalty Program Growth- The Power of Community and Connection
- Values-Driven Consumption
- Customer Relationship Management
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Statista: Consumer trends 2025Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools.
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Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
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Short Trend Summary
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
AI Integration Lagging- AI-Driven Transformation
- Advertising
- Business Strategy
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
Statista: 2025 Marketer's Guide to...AI Integration Lagging
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap. 
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Short Trend Summary
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Authenticity and Transparency- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Management
- Marketing
- Public Relations
- Brands & Advertising
- Consumer Attitudes
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
Sked Social: Trends Report 2025Authenticity and Transparency
Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content. 
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Short Trend Summary
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Rise of Entertainment Brands- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- Brand Building
- Consumer goods
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Smallworld: How brands win in...Rise of Entertainment Brands
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share. 
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Short Trend Summary
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Purpose Punk Activism- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Activism
- Consumer Behavior
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Smallworld: How brands win in...Purpose Punk Activism
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers. 
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Short Trend Summary
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.
AI Skepticism Rises- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Customer service
- E-commerce
- Marketing
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.
Qualtrics: 2025 Consumer Trends ReportAI Skepticism Rises
Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible… 
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Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands. 
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Short Trend Summary
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Saying Less, Doing More- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
Red Antler: 2025 State of...Saying Less, Doing More
Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity. 
