Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Gen Z Values Authenticity
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  DCDX: Gen Z's top 25...

  Gen Z Values Authenticity

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Radical Brand Stretching
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Brand strategy
  • Innovation
  • Market Expansion
  • Brands & Advertising
  • Business & Commerce

  Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

  Kantar: Marketing trends 2025

  Radical Brand Stretching

  Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

  • Brands & Advertising
  • Business & Commerce
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Brand strategy, Innovation, Market Expansion

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce
  
  
• Rise of Brainrot Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand strategy
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  Webby: 2025 trend report its...

  Rise of Brainrot Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Saying Less, Doing More
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  Red Antler: 2025 State of...

  Saying Less, Doing More

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Slowing Population Growth
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand strategy
  • Consumer Behavior
  • Market Growth
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

  Kantar: Marketing trends 2025

  Slowing Population Growth

  Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand strategy, Consumer Behavior, Market Growth

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

1 2