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Short Trend Summary
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
Agile Teams for Fleeting Trends- AI-Driven Transformation
- The Power of Community and Connection
- Brand strategy
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
Artlist: Trend report 2025Agile Teams for Fleeting Trends
The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
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Short Trend Summary
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Audience-Led Brand Education- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Customer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Ok Cool: Gatekeeping information is...Audience-Led Brand Education
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions. 
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Short Trend Summary
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Brand as Growth Driver- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Business growth
- Market Expansion
- Brands & Advertising
- Business & Commerce
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Interbrand: Best Global Brands ReportBrand as Growth Driver
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas. 
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Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship. 
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Short Trend Summary
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Chaos-Driven Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Digital Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
Mørning: The age of relevanceChaos-Driven Content
The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation. 
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Short Trend Summary
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Collective Creator Marketing Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Artlist: Trend report 2025Collective Creator Marketing Power
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences. 
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Short Trend Summary
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
Creator Marketing ROI Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand strategy
- Marketing
- Brands & Advertising
- Business & Commerce
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
Creator IQ: The state of...Creator Marketing ROI Dominance
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts. 
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Short Trend Summary
True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
Culture-Driven Reach- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Audience Engagement
- Brand strategy
- Marketing Campaign Development
- Brands & Advertising
- Consumer Attitudes
- Culture
True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
Jack Morton: 5 cultural truths...Culture-Driven Reach
True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach. 
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Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value. 
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Short Trend Summary
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Fractured Globalization- Navigating Global Uncertainty
- Brand strategy
- Geopolitics
- International Trade
- Business & Commerce
- Consumer Attitudes
- Government & Politics
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Ipsos: Global trends 10th anniversary...Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies. 
