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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
The Togetherness Deficit- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Entertainment industry
- Mental Health
- Social platforms
- Consumer Attitudes
- Culture
- The Workplace
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
Dentsu Creative: Trends 2025 fragment...The Togetherness Deficit
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
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Short Trend Summary
People are increasingly using fitness activities as a way to build social connections and community.
Social Fitness and Community- Experiences Over Material Goods
- The Power of Community and Connection
- Community Building
- Fitness Industry
- Social platforms
- Consumer Attitudes
- Culture
- Health & Wellness
People are increasingly using fitness activities as a way to build social connections and community.
Strava: Year in Sport the...Social Fitness and Community
People are increasingly using fitness activities as a way to build social connections and community. 
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Short Trend Summary
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Community-Driven Wellbeing- The Power of Community and Connection
- Community Building Initiatives
- Group Fitness Programs
- Mental Health Support Groups
- Social platforms
- Consumer Attitudes
- Culture
- Health & Wellness
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Lululemon: Global wellbeing reportCommunity-Driven Wellbeing
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose. 