Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Saying Less, Doing More
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  Red Antler: 2025 State of...

  Saying Less, Doing More

  Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Search Diversification
  • AI-Driven Transformation
  • The Power of Community and Connection
  • E-commerce
  • Search Marketing
  • Social Media
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  Basis Technologies: Reality check the...

  Search Diversification

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas E-commerce, Search Marketing, Social Media

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Second-Life Broadcasting
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Entertainment
  • Media
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  Horizon Media: Top trends 2025

  Second-Life Broadcasting

  Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Entertainment, Media, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Short-Form Video Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  Instagram: Performance playbook

  Short-Form Video Dominance

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Social & Sustainable E-commerce
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption
  • E-commerce
  • Logistics
  • Retail
  • Social Media
  • Business & Commerce
  • Sustainability

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  Abstrato Ventures: Macrotendencias 2024 2025

  Social & Sustainable E-commerce

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  • Business & Commerce
  • Sustainability
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas E-commerce, Logistics, Retail, Social Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Sustainability
  
  
• Social App Dominance Continues
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Digital Advertising
  • Social Media
  • Social Messaging
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

  Sensor Tower: State of mobile...

  Social App Dominance Continues

  Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Digital Advertising, Social Media, Social Messaging

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Social Commerce & Influence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  John Lewis: Shop Live Look...

  Social Commerce & Influence

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Retail, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Social Retreat to Niche
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Marketing
  • Social Media
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  People are moving away from mainstream social media towards smaller, interest-based communities.

  Garden Media Group: 2025 garden...

  Social Retreat to Niche

  People are moving away from mainstream social media towards smaller, interest-based communities.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Subcultures as Aesthetics
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • culture
  • Marketing
  • Social Media
  • Culture
  • Digital Platforms

  Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

  House Captain: StratTape Vol. 2

  Subcultures as Aesthetics

  Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas culture, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Culture, Digital Platforms
  
  
• Synthetic Media’s Rise
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Content creation
  • Ethics
  • Social Media
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

  Kantar: 2025 media trends and...

  Synthetic Media’s Rise

  AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Content creation, Ethics, Social Media

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  

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