Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
Kaleidoscopic Media Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Automotive
- E-commerce
- Gaming
- Social Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
OMG: Futures closer to the...Kaleidoscopic Media Convergence
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
-
Short Trend Summary
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
Intuitive, Freestyle Cooking- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Publishing
- Social Media
- Culture
- Digital Platforms
- Food & Drink
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
Nourish: 2025 food agriculture trend...Intuitive, Freestyle Cooking
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok. 
-
Short Trend Summary
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
Reddit’s Rapid Social Media Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- online communities
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
OFCOM: Online nation 2024Reddit’s Rapid Social Media Rise
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK. 
-
Short Trend Summary
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Rewilding the Web- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Digital Marketing
- online communities
- Social Media
- Culture
- Digital Platforms
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Mørning: The age of relevanceRewilding the Web
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities. 
-
Short Trend Summary
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Wellbeing Pressure Paradox- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Fitness Industry
- Mental Health
- Social Media
- Workplace Culture
- Consumer Attitudes
- Culture
- Health & Wellness
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Lululemon: Global wellbeing reportWellbeing Pressure Paradox
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement. 
-
Short Trend Summary
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Synthetic Media’s Rise- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Content creation
- Ethics
- Social Media
- Brands & Advertising
- Emerging Technology
- Media & Information
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Kantar: 2025 media trends and...Synthetic Media’s Rise
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges. 
-
Short Trend Summary
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
Social Commerce & Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- E-commerce
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
John Lewis: Shop Live Look...Social Commerce & Influence
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction. 
-
Short Trend Summary
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
Short-Form Video Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
Instagram: Performance playbookShort-Form Video Dominance
Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions. 
-
Short Trend Summary
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Deepfake Threat Escalation- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Public trust
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Infotech: AI trends 2025Deepfake Threat Escalation
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes. 
-
Short Trend Summary
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
Subcultures as Aesthetics- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- culture
- Marketing
- Social Media
- Culture
- Digital Platforms
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
House Captain: StratTape Vol. 2Subcultures as Aesthetics
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity. 
