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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
Account-Based Everything (ABE)- AI-Driven Transformation
- The Power of Community and Connection
- Customer Success
- Marketing
- Product Development
- Sales
- Brands & Advertising
- Business & Commerce
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
B2B Group: B2b media in...Account-Based Everything (ABE)
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
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Short Trend Summary
In the age of AI, personalized experiences are becoming the key driver of customer loyalty.
AI-Driven Personalization- AI-Driven Transformation
- Experiences Over Material Goods
- Customer service
- Marketing
- Sales
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Zendesk: CX trends 2025AI-Driven Personalization
In the age of AI, personalized experiences are becoming the key driver of customer loyalty. 
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Short Trend Summary
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.
B2B Reorganization Failures- AI-Driven Transformation
- Navigating Global Uncertainty
- Marketing
- Operations
- Sales
- Business & Commerce
- Emerging Technology
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.
Forrester: Predictions 2025 B2B salesB2B Reorganization Failures
Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic… 
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Short Trend Summary
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Digital B2B Sales Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Sales
- Business & Commerce
- Digital Platforms
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Forrester: Predictions 2025 B2B salesDigital B2B Sales Growth
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers. 
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Short Trend Summary
B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
Digital-First B2B Buying- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- B2B Marketing
- Customer Experience
- Sales
- Business & Commerce
- Digital Platforms
B2B Group: B2B media in...Digital-First B2B Buying
B2B buying is increasingly digital, demanding personalized, omnichannel experiences. 
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Short Trend Summary
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Empowered Dealerships- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Automotive Retail
- Customer Experience
- Sales
- Business & Commerce
- Consumer Attitudes
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Publicis Sapient: Guide to next...Empowered Dealerships
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to… 
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Short Trend Summary
Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
Generative AI Mainstreaming- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Content creation
- Customer service
- Marketing
- Sales
- Software Development
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
Gartner: AI trends and use...Generative AI Mainstreaming
Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities. 
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Short Trend Summary
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
Messaging for Business Growth- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Communication
- Customer service
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
Meta: Rethinking media mix effectivenessMessaging for Business Growth
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions. 
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Short Trend Summary
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Product-Led Growth Decline- AI-Driven Transformation
- Navigating Global Uncertainty
- Marketing
- Product Development
- Sales
- Business & Commerce
- Emerging Technology
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Forrester: Predictions 2025 B2B salesProduct-Led Growth Decline
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth. 
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Short Trend Summary
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Younger Buyers’ Influencer Reliance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Influencer marketing
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Forrester: Predictions 2025 B2B salesYounger Buyers’ Influencer Reliance
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions. 