Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
Flavor & Format Innovation- Experiences Over Material Goods
- Values-Driven Consumption
- Food and beverage
- Nutrition
- Product Development
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
Synergy: Nutrition 2025-2026 trend reportFlavor & Format Innovation
Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
-
Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns. 
-
Short Trend Summary
Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
Generation Blur- The Power of Community and Connection
- Values-Driven Consumption
- Family Dynamics
- Housing
- Marketing
- Product Development
- Consumer Attitudes
- Culture
- Family
Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
Dentsu: Creative trends 2025 fragment...Generation Blur
Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups. 
-
Short Trend Summary
Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.
Generative AI Dominates- AI-Driven Transformation
- Content creation
- Innovation
- Product Development
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.
S&P Global: Trends in AIGenerative AI Dominates
Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications. 
-
Short Trend Summary
CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.
Generative AI Revolution- AI-Driven Transformation
- Customer service
- Marketing
- Product Development
- Supply chain
- Brands & Advertising
- Business & Commerce
- Emerging Technology
CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.
Infosys: CPG industry outlookGenerative AI Revolution
CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service. 
-
Short Trend Summary
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
Human-Centric Technology- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- AI Integration
- Customer Experience
- Product Development
- Service Design
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
Red Antler: 2025 State of...Human-Centric Technology
Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital. 
-
Short Trend Summary
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
Intense Market Competition- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Models
- Customer service
- Product Development
- Supply Chain Management
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
ECIIA: Asia Pacific risk in...Intense Market Competition
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior. 
-
Short Trend Summary
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Multisensory Eating- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Product Development
- Restaurants
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Nourish: 2025 food agriculture trend...Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions. 
-
Short Trend Summary
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Nostalgia-Driven Consumption- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Storytelling
- Experiential Marketing
- Marketing Campaigns
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Culture
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Tracksuit: Track record 2024Nostalgia-Driven Consumption
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences. 
-
Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
