Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Declining Brand Loyalty
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Brand strategy
  • Consumer Behavior
  • Loyalty Programs
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

  Forrester: Predictions 2025 B2C CX

  Declining Brand Loyalty

  Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Digital Identity Personalizes Experiences
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Customer data management
  • Guest experience
  • Loyalty Programs
  • Business & Commerce
  • Data & Privacy
  • Travel & Tourism

  Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

  Publicis Sapient: Guide to Next...

  Digital Identity Personalizes Experiences

  Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

  • Business & Commerce
  • Data & Privacy
  • Travel & Tourism
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer data management, Guest experience, Loyalty Programs

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Data & Privacy, Travel & Tourism
  
  
• Gen Z Reshapes Loyalty
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Customer Experience
  • Loyalty Programs
  • Travel marketing
  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  Publicis Sapient: Guide to Next...

  Gen Z Reshapes Loyalty

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Customer Experience, Loyalty Programs, Travel marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  
  
• Points & Money Budgeting
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Loyalty Programs
  • Personal Finance
  • Consumer Attitudes
  • Finance & Money
  • Travel & Tourism

  Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

  Hilton: 2025 trends report

  Points & Money Budgeting

  Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

  • Consumer Attitudes
  • Finance & Money
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Loyalty Programs, Personal Finance

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Finance & Money, Travel & Tourism
  
  
• Wiser Wallets
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Consumer goods
  • E-commerce
  • Loyalty Programs
  • Retail
  • Business & Commerce
  • Consumer Attitudes
  • Finance & Money

  Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.

  Euromonitor: Top global consumer trends...

  Wiser Wallets

  Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.

  • Business & Commerce
  • Consumer Attitudes
  • Finance & Money
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Consumer goods, E-commerce, Loyalty Programs, Retail

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Finance & Money